Wise writing. The culture of more. And the nature of enough.

The big trigger here is that our business models are built on the maximization of profit. Whereas, if they would adopt optimization of value they would get different (and often also profitable) outcomes.

An interesting innovation concept within the blue economy think-tank ZERI is: ‘replace something with nothing’.

Example is the smart phones without batteries (they work on energy sources such as voice, body temperature and breath). But there are many more examples…