Oh, my, I really thought Patagonia would know better than to reduce to minimum negative impact! We can do so much better! We can create materials that purify. Why not?
Let's not confuse entrepreneurship and economy and capitalism as you put them to the test now.
Everything is definitely possible if we resore ecosystems, unleash the abundance of nature again, make sure that we use the resources (including our design of waste/rest streams) for new products. If we are smart enough to focus on basic needs. If we concentrate on diversity and local, adapted solutions.
We can do it. And entrepreneurship is very important in finding the solutions. Let's not despair, but be creative and use synergy to make the regenerative business models create value for all species.
Let's choose technologies that support life instead of destroy life.
Let's keep hope...