Next step for Patagonia herself could be to start collaborating with Novamont, the bioscience company from Italy that understands systemic design and changes the paradigm by creating from local, abundantly available biomaterials.

I read that you, at Patagonia, are having problems with the small scale of regenerative farmers. I understand. But it can be solved by scaling your company in hubs and using synergy in your business model. But there's more. Novamont makes their materials fully biodegradable in soil, fresh water, salt water and even air. Giving back to nature with every step, every product.

Be ambitious, Patagonia, and please help us change the rules of the game in fashion. In fabrics. In production methods away from synthetic. And please collaborate with others who are trying to do the same thing. Good luck! I keep following! And if you want help in this process, don't hesitate to reach out. I can connect you with people in the network who can inspire you.

Written by

Curious about life. Systemic, upstream solutions. Aligning economy, ecology, and the human spirit. Free spirit. ✽ https://www.linkedin.com/in/desireedriesenaar

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