My experience? And & And. Starting with the small (simple) in our personal life and adding abundance and diversity when you zoom out bigger. The big swarm will give social control the more diversity is allowed. Swarm control needs complexity, diversity and abundance. It's how pathogen bacteria are kept under control. They know their place (some have a function only in the gut, you don't want them in your lungs, like e-coli) and they are still free to follow their instinct, roam around. 100 hooligans in an empty stadium will wreck the place. 100 hooligans in a stadium with 20,000 diverse families will be infected with joy, fun and laughter...