Hi Jane, thanks for your response. However, I am not certain that I agree it is the trick. Current companies are slow and not eager to change their models. Our MBAs are so set on core business thinking and putting money as only driver… In the field I see much more happening on the startup front. Also scaling has a pitfall: if you scale linearly than you extract money out of local systems (e.g. as multinationals do now) and the inhabitants are left poor. A regenerative business model is also an inclusive one, so this kind of scaling doesn’t help. It does not mean you cannot scale a regenerative business model though. Regenerative startups can grow fast and mindfully (look e.g. at Novamont: https://www.novamont.com/eng/ Protix: https://protix.eu/ and others) Scaling can also be done in hubs: grow locally till a certain level and then copy the model with local adaptations (what resources are locally available and what is local culture) in another location/country/continent. And of course, change within current companies can happen when consciousness increases. When employees only want to work in purposeful companies, consumers only want to buy from regenerative shops and investors only want to lend their money to mindful businesses. Let’s spread the word, educate and work on this together… I will write more about scaling another time…