For my 86 year old mum and her best friend (85) it's clear. They are both widowed and outright refuse any male attention. Their verdict: "Men our age only want an unpaid housekeeper. Done enough caring in my life. It's time to care about me."

And of course they care about each other, their children and grandchildren. Busy enough. They enjoy life, are smart and active. Full of life. Time for the men too wake up and realize women don't need men like this...